Ashley Towey

Project Description

A group project in which we were the finalists for the Central Saint Martins Showcase Identity for 2024. Through our collective time at the Creative Computing Institute we honed our skills in bridging the gap between the digital and physical in order to bring the audience into the design, allowing us to create a cohesive identity from web, to print, to physical space.
Created in collaboration with;
Jacob David Lloyd, Katie Kollmer, William Westwood, Harvey Prendergast
A-Frame experiment with the shapes: Click Here

Skills

  • Branding
  • 3D Design
  • Collaboration
  • Art Direction

Idea Generation

Research

Iteration & Reflection

Independence

Our proposal brings together the building blocks of each individual’s creative processes to create a moment of focus and tactile interaction that is the final show.

Craft & Skill

Experimentation & Chaos

Sharing & Collaboration

Multiple Shows

The showcase needed three separate identities for the different shows, in order to differentiate these we used scale supported by colour. This gradual zooming in from Foundation through Undergraduate to Postgraduate shows the level of detail increasing as you move through your studies.